Summary : ML for Business Professionals
A Must-Have Mindset to Successfully use Machine Learning by Google
Key message
The great benefit of ML is not only high accuracy, but also Data-Driven & Automatic Action.
What is Machine Learning ?
ML is a way to use algorithm to derive insights from data and make repeated decisions.
How to build Machine Learning ?
- Define your business goal
- Define what kinds of Machine Learning that help
- Collect relevant data
- Train your ML
- Deploy your ML to real-world application
- Evaluate & Improve your ML
What Machine Learning can do ?
Why Machine Learning, not Manual Rule-based ?
Few Feature
— Manual Rule-based maybe enough.
Many Feature
— Manual Rule-based is hard to maintain & scale.
With ML, it can learn by your data and generate these complex rules for you !
ML & Personalization
Statistics — cover your major customers.
Machine Learning — give possibility to access all type of your customers.
ML & Recommendation
Best Practices for applying Machine Learning
Start Simple !
Successful ML is not built in one night !
Be careful of Bias !
- Race, Gender, Religion, Country
- Unfair bias can make your ML impractical
Last Takeaway
Even ML is convenient to use, you have to be responsible of impact from ML to your customers.
